September 7th, 2023
Targa Telematics - one of the world's leading players in the field of IoT and the development of digital solutions and platforms for connected mobility - presents the rebranding of its subsidiaries Viasat Group and TRACKiT, following the acquisition completed last May.
The aim of the new logos and the coordinated image update - which are aligned with those of Targa Telematics - is to convey to all stakeholders and customers the strong synergy created by the operation and the simultaneous evolution of TRACKiT within the new dimension, confirming its leading position in the European intelligent mobility market, without a total break with the style of the past.
"In this context, it was decided to maintain the main identifying connotations of the Viasat and TRACKiT brands in order to leverage their consolidated recognition in the reference markets where they have been operating for several years," says Elena Bellini, Marketing Director of Targa Telematics and Viasat Group. "The new logos are more essential and up-to-date and are designed in the common vision with Targa Telematics for sustainable and lasting growth."
In fact, the operation has given new life to one of the main players in the European telematics sector, characterized by a strong presence in eight key European countries - Italy, Portugal, Spain, France, England, Belgium, Poland and Romania - plus a company in Chile.
About Targa Telematics
Targa Telematics is one of the leading global players in the field of IoT and in the development of digital solutions and platforms for connected mobility.
With over 20 years' experience in connected vehicles, it provides technological solutions in telematics, intelligent mobility and digital IoT platforms for mobility operators. The company targets short- and long-term renters, large financial institutions and large fleets with a range of services from insurance telematics to asset and fleet management, remote diagnostics and telemetry for vehicles, professional and construction site vehicles, as well as airport service vehicle management.
With the acquisition of the Viasat Group in 2023, Targa Telematics has strengthened its presence in European markets - with a strong presence in Italy, England, France, Spain, Portugal, Belgium, Poland and Romania, as well as in Chile, with the capacity to operate in international projects with fully dedicated local teams.
Targa Telematics is a participant in the United Nations Global Compact and shares its principles based on a responsible business approach.
About TRACKiT
TRACKiT is present in Portugal in the fleet management systems market with services tailored to the customer's needs (tracking, temperature control, performance, safety and on-board IT, etc.). Its ability to offer customized software solutions and its strong focus on customer needs make it a preferred partner for monitoring, safety and efficiency in the world of transport.
TARGA TELEMATICS
Elena Bellini, Head of Marketing, Mobile 39 335 135 1277 elena.bellini@targatelematics.com
Susanne Furini, Communication Manager, Mobile +39 345 7274925 susanne.furini@targatelematics.com
NEW CREATIVITY
Sónia Marques, Senior Client Executive, +351 932 372 567 assessoria@newcreativity.pt